A report by Aite Group (July 2012)
According to Aite Group’s recent survey of more than 1,000 US investors, convenience and online tools that support the investment process were cited as key reasons for GenXers and GenYers to shift assets between financial institutions. As younger, tech-savvy investors look for greater control of the investment decision-making process, wealth management firms, particularly banks, must ensure that their online platforms are keeping up with the latest consumer technology innovations.
Written by Sophie Schmitt, Senior Analyst, Wealth Management at Aite Group and sponsored by Scivantage this report covers trends and preferences of younger investors and how this generation presents multiple opportunities for wealth management firms. This research shares also valuable insights on how the top five U.S. banks have succeeded in capturing the new generation of investors, and what firms should do to retain and grow this share of wallet.
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Senior Analyst, Wealth Management
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